Privacy Notice

PRIVACY NOTICE (Last updated November 2022)

Thank you for visiting our website, which is operated by MinimStyle (the "Company"). We are committed to providing you with an exciting and safe online shopping experience, as well as the high level of personal service synonymous with the Company. This commitment includes respecting and protecting the confidentiality of your personal information.

This Privacy Policy describes the types of information we collect from and about you when you visit our website (each a "Site"). The Sites and all features and functionality contained therein are collectively referred to as the "Services". This Privacy Policy also explains how the Company may use and share your personal information, as well as your ability to control certain uses of it.

By using the Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy, including the transfer and storage of your personal information in the United States/Canada/Hong Kong, and you agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access or use the services.

Q: What information does the company collect?

A: The company may collect information from or about you in the following ways:

From the company's interactions with you: We collect information about you and your transactions and other interactions with us. This may include using the services; making a purchase; subscribing to our catalog, newsletters or e-mail lists; participating in sweepstakes, contests or other promotions; participating in a product evaluation, survey or similar program; sending a gift or virtual gift card to someone; or any other form of contact with the company.

If you make a purchase from us, we may also collect your billing address.

Information you provide about a third party: If you send someone else a communication from the Services, we may collect information such as that person's name, telephone number, e-mail address and/or delivery address.

Automatically on the site: We, or our service providers, may use cookies, web beacons/pixels, log files, JavaScript and other technologies to collect certain non-personal information about visitors to our site, users of our online services and interactions with our emails and online advertisements, and to enable the company to keep track of analytics and certain statistical information. For example, we may collect information such as browser type, operating system type or mobile device model, web pages viewed, links clicked, IP address, mobile device identifier or other unique identifier, sites visited before arriving at our website, the time you spend visiting or using the site, the number of times you return to the site, or other clickstream or site usage data, e-mails we send that you open, forward or click on our site. Collecting this information and linking it to your personal information helps us to tailor our website and improve your online shopping experience by recording your preferences when you visit a particular site, and to identify site features, promotions, advertisements and offers that may be of particular interest to you and to retarget online and mobile advertisements to computers or devices you may be using.

Third-party sources: We may acquire information from other sources to update or supplement the information you provide or that we collect automatically (such as information to validate or update your address or other demographic information), or when you connect to the company through a third party (including through social networks) depending on your registration and privacy settings on those third-party sites.

Combining Information: We may combine information we receive from or about you, including information you provide to us and information we automatically collect through the Site, as well as information from other computers or devices you use, with information we collect or receive about you from other online and offline sources, or from other third party sources.

Third-party analytics and advertising: We may also use third-party advertising, analytics and tracking tools to better understand who uses the Site, how people use it, how to improve the effectiveness of services and related content, and to help us or these third parties provide you with more targeted advertising on the Internet. These third parties may use technologies such as cookies, web beacons, pixel tags, log files, flash cookies or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the site with information they collect from other sources. We do not have access to or control over the use of cookies or other tracking technologies by these third parties.

Q: What are my tracking options?

A: Some parts of the site require cookies. By registering and using the services, you consent to the use of cookies. If you do not accept the use of cookies, you cannot use the services. Below is a description of the four categories of cookies and examples of how we use them to provide you with the services:

  • Strictly necessary cookies - These cookies are essential to enable you to navigate and use the functionalities of a website and, without them, the services cannot be provided. We use these cookies, among others, to recognize and maintain your login status throughout your visit and to manage your shopping cart.
  • Performance cookies - These cookies collect information about how visitors use the services, for example which pages they visit and whether they receive error messages. This information does not identify you individually and is used in aggregate to improve our services.
  • Functionality cookies - These cookies enable us to remember certain choices you make about how you like to use the services and to offer you a more personalized experience, for example, your shipping country and currency preferences.
  • Targeting cookies - These cookies are used to provide online advertising that is relevant to you and your interests and to measure the effectiveness of advertising campaigns. They may be placed on the Services by us or by our advertising partners with our permission. To find out more about targeting cookies and your ability to control their use, please see the Internet Advertising section below.

Our system may not respond to requests or "Do Not Track" headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected on other computers or devices you may use.

To understand the choices available to you to receive more relevant advertising or to manage your settings, please see the information below:

To learn more about managing your privacy and storage settings and to opt-out of receiving cookies from third-party advertisers, you can visit the Network Advertising Initiative's opt-out page at and and follow the opt-out instructions. To learn how to specifically opt-out of Criteo's advertising services, please consult Criteo's privacy policy at

If you wish to prevent your data being used by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on, available at

In addition, information on cookies, including how to refuse them, is available at  On your mobile device, you can also adjust your privacy and advertising settings to control whether you wish to receive more relevant advertising.

We or our service providers may also use Flash cookies (also known as locally stored objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be embedded in your computer or downloaded or installed by you on your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, customize and remember your settings. Flash cookies can help our website visitors, for example, to set volume preferences associated with a video experience, play games and conduct surveys. They help us improve our websites by measuring the areas of greatest interest to customers. They may be recognized by other websites or by our business partners. Flash cookies are different from browser cookies, and the cookie management tools provided by your browser may not delete Flash cookies. To find out how to manage Flash cookie storage and privacy settings, visit flashplayer/help/settings_manager.html. If you disable Flash cookies or similar technologies, you may not have access to certain features and services that make your online experience more efficient and enjoyable.

Q: How does the company use the information it gathers?

A: The company may use the information it collects from and about you for any of the following purposes

  • To validate, confirm, check, deliver, install and track your order (including processing payment card transactions, arranging shipping, handling returns and refunds, keeping a record of the purchases you make and contacting you about your orders, including by telephone) or to provide after-sales service for products you have purchased from us.
  • To enhance your online shopping experience, including recognizing you and welcoming you to the site.
  • To send you catalogs, information, newsletters, promotional material and other offers from the company or on behalf of our partners and affiliates.
  • To provide you with personalized site content, targeted offers, promotions and advertising on the site, through third-party sites or applications, or via e-mail, text messages, which are offered by the company or other marketing partners and which may be of interest to you.
  • To improve our sites, our products/services, our customer service and our customers' shopping experience.
  • Use your data in an aggregated, non-specific format for analytical and demographic purposes.
  • To protect the security or integrity of the Site and our business, for example by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and by managing risk exposure, including identifying potential hackers and other unauthorized users.
  • To contact you when necessary or requested, including to respond to your questions and comments and to provide customer support.
  • As described to you at the time of data collection.

Q: What information does the company share with others?

A: The Company may share the personal information it collects from and about you in the following ways:

Company Affiliates: We may share information collected within the Company's affiliates and any future additions to the Company's family of affiliates.

Co-marketing partners: Some parts of the services may be provided to you in association with third parties, such as companies that provide products and services, reward programs, joint sales programs, sweepstakes, promotional campaigns and other jointly sponsored events. These services will identify the third party. If you choose to sign up for products and/or services provided as part of the services, you will provide your information to both the company and that third party, or the company may share your information directly with that third party so that the third party can offer you its products and our products and services directly.Co-marketing partners: Some parts of the Services may be provided to you in association with third parties, such as companies that provide products and services, reward programs, joint sales programs, sweepstakes, promotional campaigns and other jointly sponsored events. These services will identify the third party. If you choose to register for products and/or services provided as part of the Services, you will provide your information to both the Company and that third party, or the Company may share your information directly with that third party so that the third party can offer you its products and our products and services directly.

Other third parties: The company may share your information with selected partners, affiliates and other third parties whom we believe may be able to provide you with offers or be of interest to you.

Legal disclosures; security: The company may transfer and/or disclose information it receives from and about you to comply with a legal obligation, to provide information to government authorities in accordance with applicable law and when we believe in good faith that the law requires it. We also reserve the right to share information with legal authorities and other companies for purposes of fraud protection and credit risk reduction, to detect technical or security breaches, to enforce our Terms of Use or other applicable policies, or to protect the rights, property, safety or security of third parties, users of the Services, the Company or the public.

Sale of business: In the normal course of business, we may sell or buy assets. If another entity acquires all or part of the company or its family of affiliates, the information we have collected about you may be transferred to that entity. In addition, if bankruptcy or reorganization proceedings are instituted by or against the company or its family of affiliated companies, such information may be considered an asset of that company and may be sold or transferred to third parties. In the event of a sale or transfer, we will use reasonable efforts to attempt to require the transferee to use personally identifiable information provided through this web site in a manner consistent with this Privacy Policy.

Service providers: We use third-party service providers to perform certain services on our behalf when the information is necessary to perform their tasks.

Aggregated or anonymous non-personal information: We may also share or sell aggregated or anonymous non-identifiable information to our affiliates, agents, service providers, business partners or other third parties for marketing, analysis or other lawful purposes. This type of non-identifiable, aggregated information cannot be used to identify you personally.

Text marketing and notifications (where applicable): By entering your phone number at checkout and making a purchase, subscribing via our subscription form or a keyword, you agree that we may send you SMS notifications (for your order, including abandoned cart reminders) and SMS marketing offers. Text marketing messages will not exceed X per month. You can unsubscribe from future text messages by clicking on the unsubscribe link. Sending text messages or using automations requires you to enter telephone numbers or names of recipients into our importer. We store and use this data to present you with campaign analyses and results, including message delivery status, dispatch status and, in some cases, whether the purchase resulted in a sale. If you decide to use our link shortener in text messages, we will collect information on whether or not the link was clicked and use this to display the results in your analytics. Any other third-party services you may choose to use outside of (third-party link shortener, GA tracking, etc.) will refer you to their specific third-party policies, which you must agree to. When text messages are sent, we forward the data to our text message operator for transmission. The information is only passed on to our operator when a marketing campaign is initiated. If your recipients no longer wish to receive messages, they must reply to the message with STOP or contact us at the e-mail address below so that we can successfully unsubscribe them.

Q: How can I view, update or delete my information?

A: If you have made a purchase, you can also contact our customer service department at the e-mail address indicated in the "Contact us" section below to access or update this information.

You may also exercise your rights, subject to applicable law, to request that we delete or restrict access to your personal data. We may need to retain data for purposes permitted by law, which will be explained to you where appropriate.

Q: What are my options for receiving communications from the company?

A: If you make a purchase, you will automatically receive promotional e-mails and direct mail from the company. We offer our customers the opportunity to opt-out of having their information used for purposes not directly related to placing, processing, fulfilling or delivering a product order. We offer you the following options if you prefer not to receive information or documents that may be of interest to you:

Electronic promotional offers: At any time, you can refuse to receive promotional e-mails from the sender only by clicking on the "unsubscribe" link in the promotional e-mails you receive. In addition, if you have an online account, you can change your e-mail preferences by logging in to the "Your Account" section of the website.

Promotional offers by direct mail: If you wish to be removed from our company's catalog mailing list, please contact a customer service representative by e-mail to stop receiving paper catalogs.

Other contact: In all cases, you can send us an e-mail to the address given in the "Contact us" section below.

Q: What is the right to privacy in California?

A: If you reside in California, you may request information about the disclosure of personal information to third parties or affiliates for direct marketing purposes. To do so, please submit a written request to the following email address, stating that you would like a copy of the company's "California Privacy Rights" notice: Please include "Attn: California Privacy" in the subject line. We are not responsible for notices that are not labeled or sent correctly, or that do not contain complete information. Please allow 30 days for your request to be processed. You may submit such a request once a year.

Unaffiliated third parties are independent of the Company and if you wish to receive information about your choices regarding disclosure or to opt-out of communications from such third parties, you will need to contact such unaffiliated third parties directly.

Q: What about children's privacy?

A: Children's privacy is important to us, and the site is not intended for children under the age of thirteen. We do not direct the site to such children, nor do we knowingly collect personal information from them. If you are not 18 years of age or older, you are not authorized to use the services. If the Company learns that a child under the age of thirteen has provided personally identifiable information on the Site, the Company will use reasonable efforts to delete such information from its files. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without their parents' permission or from accessing material harmful to minors.

Q: What about security?

A: We have taken certain physical, administrative and technical measures to protect the information we collect from our customers and visitors to our site. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee our security measures. When you enter sensitive information (such as credit card details) on our forms, we encrypt the transmission of this information using SSL (Secure Socket Layer) technology.

Q: What about other websites?

A: Our website may include links to third-party websites that are not affiliated with the company. These websites may send their own cookies to visitors, collect data or solicit information from you. The privacy policies of these other websites may be very different from ours. We are not responsible for the privacy practices of these other websites and cannot guarantee the security of any personal information you provide to or that is collected by these third-party sites.

Q: Where and for how long is my data stored?

A: Your personal information may be stored and processed on servers located in the United States/Canada/Hong Kong and is subject to the laws of the United States/Canada/Hong Kong. The servers and databases in which information may be stored may be located outside the country from which you accessed this website and in a country where data protection and other laws may differ from your country of residence. Your personal information may be disclosed in response to investigations or requests by government authorities or to respond to legal proceedings in the countries in which we operate. You consent to any cross-border transfer of your personal information.

Personal information that we collect, access or process will be retained only as long as necessary for the fulfillment of the purposes for which it was collected, to the extent necessary for our legitimate business purposes, or as required or permitted by law. Personal information that is no longer required to achieve the identified purposes will be destroyed, erased or made anonymous or depersonalized.

Q: What happens if I live abroad?

A: Our digital activities are carried out, in whole or in part, in the United States/Canada/Hong Kong. Regardless of where you live, you consent to your personal data being transferred to, processed and stored in the United States/Canada/Hong Kong, and you permit the Company to use and collect your personal data in accordance with this Privacy Policy.

Q: How does the company communicate changes to this policy?

A: Any changes to our privacy policy will be posted here so that you are always aware of what information we collect, how we may use that information and whether we may disclose it to anyone. Your continued use of the site following the posting of changes to these terms will mean you accept those changes.

Q: Who do I contact if I have further questions or concerns about this policy? How do I file a complaint?

A: We invite you to contact us if you have any questions or concerns about our privacy practices. Please feel free to contact MnimStyle Customer Service by e-mail at For unsubscribe requests, please contact If you have any questions about privacy, please contact

Q: Who do I contact if I have further questions or concerns about this policy? How do I file a complaint?

A: We invite you to contact us if you have any questions or concerns about our privacy practices. Please feel free to contact MnimStyle Customer Service by e-mail at For unsubscribe requests, please contact If you have any questions about privacy, please contact